Edra Publishing Digital, Social Media Case

Associate Digital Marketing Manager | EDRA Publishing US 

San Francisco, CA - March 2020 - Present

The challenge ahead was to penetrate the big American market of healthcare books, distributing its more than 200 titles around the country and American continent.

Google Ads

Perform SEO/Keywords Analysis, Facebook Ads & Google Analytics resulting in increased traffic of 85%.

Tracking website conversion results: Constantly running: A/B testing | SEMRUSH: + CPC, PPC, ROAS, CTR

Facebook/Instagram Carousel Ads

Designed social media content & organic and paid advertisements resulting in 30% sales growth.

Created/Managed Paid campaigns with the goal of increase Edra's Publishing e-commerce website and its sales.

Tracking website conversion results: Facebook Pixel | Constantly running: A/B testing | Audience insights: + CPC, PPC, ROAS

94%

increase in website traffic

200 +

Posts: Veterinary book titles designed

7 ads

Campaigns launched

per week

65%

Community growth

Instagram video organic & paid ads

200 +

Posts: Veterinary book titles designed

20 +

Veterinary videos designed

7 ads

Campaigns launched

per week

200%

Instagram engagement growth

LinkedIn ads

170%

LinkedIn community growth

30 +

Live virtual events

Campaigns launched

​

7 ads

Campaigns launched

per week