Google & Facebook ads are as good as your willingness to take risks and pursue improvements.
There are countless free materials on the internet that provide different techniques, perspectives, and experiences using these tools, especially on Youtube.
As a quick example, I am studying hard and smart the ways of how these platforms might change in the near
future, thinking that IOS 14 impacted significantly on Facebook ads.
Therefore, I will try as much as possible to be ahead of changes made by any paid campaign platforms as well as exploring new techniques and opportunities created. For Facebook ads, the opportunity of staying ahead of the competition is to wisely use all the tools that the platform offers, with content diversification, segmenting, and experiencing different ways to reach (similar) audiences.
The opportunity is here, and the process is exciting.