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  • Writer's pictureFelipe Souza

Are advertisings polluting the social media environment?

In #socialmediaadvertising, the problem is not the number of ads around social media platforms that are seen, but instead, it is its quality and relevance towards the #targetaudience. 😱 Why would I want to see something that is not relevant for me, hum? There were uncountable times I saw ads targeting the wrong audience and, as a reaction, people were engaging with the "😡" emoji. It's important to narrow down the audience behavior, to link the ads with their interests properly because targeting an audience without relevance, excessively can generate a wrong perspective over a brand and hurt its image. #socialmedia #advertising #branding #socialmediamarketing #instagram #marketing

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