There are countless free materials on the internet that provide different techniques, perspectives, and experiences using these tools, especially on Youtube. As a quick example, I am studying hard and smart the ways of how these platforms might change in the near future, thinking that IOS 14 impacted significantly on Facebook ads. Therefore, I will try as much as possible to be ahead of changes made by any paid campaign platforms as well as exploring new techniques and opport

In #socialmediaadvertising, the problem is not the number of ads around social media platforms that are seen, but instead, it is its quality and relevance towards the #targetaudience. 😱 Why would I want to see something that is not relevant for me, hum? There were uncountable times I saw ads targeting the wrong audience and, as a reaction, people were engaging with the "😡" emoji. It's important to narrow down the audience behavior, to link the ads with their interests pr

If you are constantly engaging in online forums, like Reddit, Quora, even on YouTube/Instagram/Tiktok comments and other social space, the insights that will be gathered and the understanding of how this community reacts to things, will blow the mind up and make things easier. Also, it would intrinsically accelerate the idealization and visualization of an idea/problem you want to solve; Consequently, #digitalcampaigns run on any platform, would also be more efficient and p

Besides all the marketing technology tools available for professionals in the industry, the most valuable knowledge among #marketers is related to exchanging, sharing ideas with those who have completely different lifestyles, #culture, and professional experiences. We live in a globalized era, meaning that you, me, and everybody else is connected and accessible to work together; Therefore, having a different #perspective of things and #creativity generates inputs that are ext

We are not "cool" for not adopting the TikTok trending, in fact, we are getting outdated. According to App Annie's, the short-term video platform will surpass the 1 billion active user mark in 2021 Yes, it's #TikTok; Since 2018 the application grew around 3 times in comparison to what it was in 2018. Can you imagine the #revenue stream possibilities on this application? That’s why #smartbusinesses are rushing to start doing #advertising in the platform to increase their #rea

For #marketing and #creatingcontent these days, #quantity is also #quality! The number of times I saw all the #socialmedia#content created by me, and my team being posted in it and becoming in the ocean of emptiness is uncountable, even with great and #creativecontentcreation. Strangely, I was only having a few likes and shares on #Facebook and #Instagram, even with having a page liked by thousands of people. Yes, guys, there is one thing called an #algorithm that runs behind

I often see companies struggling with their #marketingstrategies; I usually see content being posted with NO #constancy, #consistency throughout #digitalplatforms and #socialmedia, sometimes with a #decentdesign stamped, and with an appropriate business message and well #positioned, BUT only having a few likes or #engagement overall. Please don't get me wrong everybody; I used to struggle with the same problem as well, with #engagingcontent; but the difference is, it's NOT on

I always associate the idea of effective digital marketing campaigns and a limited budget with the following basic marketing concepts: Competitors: It’s religiously important to be aware of what the competitors are doing in terms of marketing actions and how they are operating their campaigns. Moreover, it’s important to perform a periodical analysis of how their audience is behaving to its content, there is always an information GAP that the competitors are leaving behind, a

Marketing is a very interesting subject regarding its amount of possibilities and different ways of implementing it, for human beings, by definition, “Marketing” is the act of market something, through promoting or selling, it is a daily activity that all people carry with themselves, sometimes without even noticing it, it’s part of the natural behavior performing marketing, either to create relationships, to gain something in exchange or even as an excuse for something or so

There are many mobile applications under development and being launched as we speak, and individuals and minds behind of design and development, usually start understanding the challenges to translate their ideation into a product, and consequently, after many brainstorming sessions, research, and tries and errors, designers and engineers realize that more important than putting a functional product in the market, is to make the User Experience (UX) of who is using the platfo