Felipe Souza

San Francisco - 94114
+1 (650) 750-6104 | linkedin.com/in/felsouza7

CPT authorized | felsouza7@gmail.com

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Summary

Driven Marketing Manager, creative Problem-Solver, and MBA/Ph.D. with 10 years of experience specializing in the support, and implementation of marketing & advertising strategies. Boosted a revenue by 65% for a Publishing e-commerce company throughout 8 months of sales and advertising campaigns.

Marketing Strategy | Audience identification | Team Management | Sales | Writing Skills | Go-to-Market Plans | ROI Analytics | SEO & SEM | Detailed Oriented | Communications | Problem-Solver | Growth Strategy

Professional Experience

Chop Chop Design & Development – San Francisco, CA                                                                                             April 2020- Present

Freelancer, Senior Graphic designer – Design Agency – Portfolio: chopchopart.com 

EDRA Publishing US – San Francisco, CA.                                                                                                                 March 2020 - Present

Associate Marketing Manager, Content Designer

• Worked with the Business Manager, sales reps to design custom materials and implemented the marketing strategies of digital campaigns. Publishes digital content/ads highlighting educational webinars & books.
• Designed and developed social media day-to-day production & advertisings, and the creative strategy to hit the desired audience, with organic effectively and paid content. Audience Growth of 87% per week.

• Provided project management leadership to research, create, design, and execute marketing initiatives and campaigns on tight timelines. Consistently launches 7+ ad campaigns per week.

• Created a personalized advertising design/approach through social media which increased book sales by 40% in comparison to the competitors, and managed customer support/service.

• Performed recommendations on email, content process improvements, efficiency tests, the performance of the campaigns, through analytics, and ROI. Administer annual Marketing budget exceeding US$25k.

CHECKITOUT! - San Francisco, CA.                                                                                                                             October 17 – April 20

Startup, social platform focused on bars and restaurant discounts, recommendations.
Marketing Manager, Designer 

• Developed and designed the project scope, UX/UI application for Desktop, IOS, and Android platforms,  
• Designed everything from web ads, print material, video campaigns. Implemented daily advertisings for regional restaurant partners with a focus on lead generation, customer growth, and retention.

• Orchestrated the B2C and B2B digital marketing strategy (KPI's). Mainly SEO, ASO, Google AdWords, social media campaign, and managing the go-to-market plan – Sales, Email marketing, Phone Calls, and Customer Service.

• Performed a  user growth database of 500 users per month.

• Organized and developed social media content, positioning, and delivering a proper communication. 

• Managed and led a team of 4 people. Raised an investment of US$125K in 2017.

F71 Systems – São Paulo.                                                                                                                                               January 10 - July 16

Enterprise resource planning (ERP) software for small and medium-sized companies.

Marketing Manager, Designer

• Performed marketing strategies (KPI's), including storytelling, new product launch, designing multi-channel digital advertisements. In 2015 the company revenue increased by 10%; gross revenue was about US$350K per year. In 2016, it helped the F71 Systems grow to the valuation of US$1MM through new product design and implemented marketing advertisings.

• In 2016, has managed a team of 13 programmers in creating and developing new online projects for desktop and mobile devices. Oversaw a budget of US$62K.

Education

Ph.D. DBA 2018                                                                                                                                                                 August 18 - Present

Westcliff University - Irvine, California. 

MBA 2017                                                                                                                                                                       August 16 - August 17

HULT International Business School - San Francisco, California.

Bachelor of Arts Advertising and Marketing                                                                                                                 January 05 - July 09

Pontifical Catholic University of São Paulo, PUC-SP - Brazil.

Additional information

Languages: Fluent in English, advanced in Spanish and Italian, native in Portuguese.

Technical knowledge: Proficient in Photoshop, Illustrator, InDesign, UX/UI, ERP, Dropbox, Office, Tableau, Marketo, AdWords, SEO, Moz, Social Media paid campaigns, Facebook ads, Google ads, LinkedIn ads.

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