Felipe Souza
Hi, my name is Felipe Souza
I’m a Digital Marketer with 10+ years of experience specializing in marketing & advertising strategies.
Checkitout! - UX / UI
Desktop SaaS B2B - Restaurants
The B2B platform was fully developed from scratch with full information and infographics about each restaurant page, with a customized layout and statistics.
Checkitout! is a Social Platform that gathers restaurants' daily deals and transforms into Users Loyalty Program.
My Role
UX Designer, Project Lead
Tools Used
Adobe XD
Adobe Photoshop
Adobe Illustrator
The Team
1 UX Designer
1 UI Designer
2 Desktop developers
1 Android developer
1 IOS developer
My Key Contributions
Project Management
Concept Ideation
Prototyping
Competitive Research
User Research
Interaction Design
Animation Design
Duration
Version 6.0
Each version took 2 weeks avg.
UI - One week
UX - One Week
Process
Emphatize
Background Research
Restaurant Interviews
Online Surveys
Competitor Analysis
Specify
Feature Prioritization
App Functionality
Problem Solving KPI's
Ideate
Lo-Fi Sketches
Bring to Life
Prototype Design
and Research
Verify
Prototype Testing
User Testing
The challenge
To build a visually compelling and complete data-centered restaurant page that provides crucial data of customers-users, segmented their frequency by each day of the week.
Questions raised:
How to leverage the appropriate data that de venue needs most?
How to speed up his usage experience process?
How to organize/present the data for easy understanding & interpretation?
How to create a synergy between users that use the platform with
the restaurant page?
Building a successful mobile application & integrated SaaS for restaurants.
As a daily feed list on the main screen, the platform provides to all the partnered restaurants the possibility to leverage & display their daily deals to users nearby.
The more stamps the user gets, the biggest is the restaurant discount for future visits, and these venue stamps can be traded between other users.
Ambitious Product Value Proposition
Project Goals
With the restaurant page & dashboard created, the restaurant priorities were set around the users-demand, data-generated
per each day of the week.
Goal 1: Organize all the relevant information on the main restaurant page. Product-Market Fit.
Goal 2: Display all the data gathered properly for easy reading & understanding.
Goal 3: To build a complete and easy events screen where the restaurant can personalize its daily deals.
Goal 4: To create and improve the relationship between restaurant
& active users through the app.
Learning About Our Partners (B2B)
Key Insights from User Research
To provide a better "user experience" to restaurant owners and their employees and to have a SaaS that fits in the restaurant business model, qualitative research was performed periodically with 20 restaurants. The research structure was centered on the purpose of the following findings:
The product fit | User experience | Data Relevance & Distribution | Content Organization | Visual Quality | Struggles/Difficulties | Overall Feedback
The Challenge
Building a successful mobile application for restaurants lovers.
With a daily feed listed on the main screen, the platform provides to all the restaurant's users the possibility to find daily deals from the best venue nearby.
To build a visually compelling restaurant guide based on the weekday's page that provides crucial compelling offerings to customers-users.
Questions raised:
How to leverage the appropriate data that users need and want most?
How to speed up their user experience process?
How to organize/present the data for easy understanding & interpretation?
How to create a synergy between users that use the platform with the restaurant page?
Rating a venue with practicality & enjoyment is rewardable.
To build a camera page where it is possible to rate/register the user experience at the restaurant, and give rewards to those who contributed.
Questions raised:
How to organize all the relevant information that is crucial to the user, as well as to the restaurant?
How to organize/present the star system, comments session, and stickers for easy understanding & interpretation?
How to create a fun and enjoyable rating system that users will remember while they are at the restaurant?
Following & interacting with foodies and friends.
To build a screen that can be used as a restaurant guide made by friends and users nearby, segmenting its content by recent and top posts.
Questions raised:
How to organize all the relevant information regarding the user's recent experiences and their top recommended venues?.
What kind of information is useful to other users (nearby) or those looking for recommendations in a specific location?