Checkitout! - UX / UI

Desktop SaaS B2B - Restaurants

The B2B platform was fully developed from scratch with full information and infographics about each restaurant page, with a customized layout and statistics. 

Checkitout! is a Social Platform that gathers restaurants' daily deals and transforms into Users Loyalty Program.

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My Role

UX Designer, Project Lead

Tools Used

Adobe XD
Adobe Photoshop
Adobe Illustrator

The Team

1 UX Designer

1 UI Designer

2 Desktop developers

1 Android developer

1 IOS developer

My Key Contributions

Project Management

Concept Ideation

Prototyping

Competitive Research

User Research

Interaction Design

Animation Design

Duration

Version 6.0
Each version took 2 weeks avg.

UI - One week
UX - One Week

Process

Emphatize

Background Research
Restaurant Interviews
Online Surveys
Competitor Analysis

Specify

Feature Prioritization
App Functionality
Problem Solving KPI's

Ideate

Lo-Fi Sketches
 

Bring to Life

Prototype Design
and Research

Verify

Prototype Testing
User Testing

The challenge

To build a visually compelling and complete data-centered restaurant page that provides crucial data of customers-users, segmented their frequency by each day of the week.

Questions raised:

How to leverage the appropriate data that de venue needs most?


How to speed up his usage experience process?


How to organize/present the data for easy understanding & interpretation?


How to create a synergy between users that use the platform with

the restaurant page?

page_icon.png

Building a successful mobile application & integrated SaaS for restaurants.


As a daily feed list on the main screen, the platform provides to all the partnered restaurants the possibility to leverage & display their daily deals to users nearby. 

The more stamps the user gets, the biggest is the restaurant discount for future visits, and these venue stamps can be traded between other users.

 

tuto_discounts1.png

Ambitious Product Value Proposition

Project Goals

With the restaurant page & dashboard created, the restaurant priorities were set around the users-demand, data-generated

per each day of the week. 

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Goal 1: Organize all the relevant information on the main restaurant page. Product-Market Fit.

Goal 2: Display all the data gathered properly for easy reading & understanding. 

Goal 3: To build a complete and easy events screen where the restaurant can personalize its daily deals. 

Goal 4: To create and improve the relationship between restaurant

& active users through the app. 

Learning About Our Partners (B2B)

Key Insights from User Research

To provide a better "user experience" to restaurant owners and their employees and to have a SaaS that fits in the restaurant business model, qualitative research was performed periodically with 20 restaurants. The research structure was centered on the purpose of the following findings:

The product fit | User experience | Data Relevance & Distribution | Content Organization
| Visual Quality | Struggles/Difficulties | Overall Feedback 

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The Challenge

Building a successful mobile application for restaurants lovers.


With a daily feed listed on the main screen, the platform provides to all the restaurant's users the possibility to find daily deals from the best venue nearby. 

To build a visually compelling restaurant guide based on the weekday's page that provides crucial compelling offerings to customers-users.

Questions raised:

How to leverage the appropriate data that users need and want most?
How to speed up their user experience process?
How to organize/present the data for easy understanding & interpretation?
How to create a synergy between users that use the platform with
the restaurant page?

image_applestore1.png

Rating a venue with practicality & enjoyment is rewardable.

To build a camera page where it is possible to rate/register the user experience at the restaurant, and give rewards to those who contributed.  



Questions raised:

How to organize all the relevant information that is crucial to the user, as well as to the restaurant?


How to organize/present the star system, comments session, and stickers for easy understanding & interpretation?


How to create a fun and enjoyable rating system that users will remember while they are at the restaurant?

Following & interacting with foodies and friends.

pag_top_postok_frame.png

To build a screen that can be used as a restaurant guide made by friends and users nearby, segmenting its content by recent and top posts.


Questions raised:

How to organize all the relevant information regarding the user's recent experiences and their top recommended venues?.


What kind of information is useful to other users (nearby) or those looking for recommendations in a specific location?

Felipe Souza - Copyright 2021